Reading Girard: Mob Thinking and Social Media Scapegoating

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“Focus on memes simply as comedy-attribute carriers comes with the allurement of jettisoning the overproduction of the mimetic category in social media behavior patterns. Many “Likes” or “Comments” trends are simply being driven under subcutaneous and subcultural subjectivisms, inundated by lack of individual wheels to drive individual developmental personality traits; crowd mentality, or as Gustave Le Bon aptly labelled it, 

the “Popular Mind,” loses depth and creative impetus since it is a product, not of rational behavior, but one of immorally totalizing demobilizing modish maze, the result of mortally mobbish thoughtlessness.”
Paper for 2016 conference –request permission or access from author. 
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